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Gymkhana

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You’ve never seen an infomercial like this! Produced by and for DC Shoes, this infomercial features Ken Block, performing gymkhana (drift stunt driving), and skater, Rob Dyrdek. In one 7.5 minute promo, this clip makes a whole new approach in advertising multiple products: DC, Monster, and Subaru. With amazing HD cinematography, high-speed shots, risky stunts, and pyrotechnics, in no time you’ll be wanting to drink a Monster, buy DC shoes, and drive a Subaru. In DC’s own words, “Unlike other infomercials, this one sells the products with great action, cinematography, and a dramatic driving performance—and, no stereotypical cheesy informercial pitchman!”

For more info: http://gymkhanatwo.dcshoes.com/#/the-infomercial/

Written by jennykwoo

June 3, 2009 at 5:57 am